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Hybrid Brandz strengthens sales organization in US and UK

The software company has appointed Pipere Baldwin as sales manager, Americas, bringing over 15 years of experience in the print and packaging space.

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By: Steve Katz

Associate Editor, Label & Narrow Web

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Hybrid Brandz, a software company empowering brands, FMCGs manufacturers, design agencies, and retailers with artwork and packaging management solutions, has announced the continued expansion of its global sales organization with key commercial appointments in the United States, the United Kingdom, and Ireland.

Hybrid Brandz has expanded its US sales team with the appointment of Pipere Baldwin as sales manager, joining Heath Luetkens, sales director, Americas. Pipere comes to the Hybrid Brandz team with over 15 years in the print and packaging space. Her experience in sales and business development enables her to position complex solutions clearly, supporting customers from initial concept through execution, with a focus on quality, speed, and measurable impact. With a collaborative communication style and commitment to exceptional client service, she is driven to empower customers with innovative tools for artwork management and packaging production.

At the same time, Hybrid Brandz announces the promotion of Joshua Allen to sales manager for the UK and Ireland, following the retirement of Greg Heather. Josh steps into the role after serving as a solution architect and presales engineer within the Hybrid Software UK team, where he has been instrumental in both presales engagements and project delivery, including key work supporting Diageo UK. With prior experience also at SGS, Josh brings deep technical expertise and a strong understanding of customer workflows into his new commercial role.

“These appointments reflect the continued growth of Hybrid Brandz and our focus on building a strong, globally aligned commercial organization,” says Igor Vandromme, VP/GP of Hybrid Brandz. “By appointing Pipere and Josh, both seasoned industry professionals, we are ensuring our customers are supported by teams that understand both the commercial and operational realities of modern artwork and packaging management.”

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